Launched just this February, Open AI’s Sora can produce multi-shot clips of a minute or longer using nothing more than a text prompt. This generative AI technology made headlines around the world for its ability to create commercial-quality videos in a matter of seconds.
With Sora’s easy deployment, low cost, and lightweight infrastructure demands, the AI tool has become a marketing must-have for businesses everywhere, particularly in Cambodia.In an interview with Khmer Times, officers of Phnom Penh-based IT company Epenh and Cambodian Commercial Bank talked about how Cambodian businesses can use Sora to revolutionize their content and marketing strategies.
Transform content creation dynamics
“Expressing content in video formats will give businesses an edge in their campaigns and opens doors for diverse opportunities, from content creation to advertising to explaining product know-how to end users,” said Epenh Co-Director Nigel Miranda.
According to him, Sora’s ability to create realistic and high-quality videos is a tremendous opportunity for businesses to quickly test and refine their content and ads for their respective target audiences.
Target marketing on a limited budget
Cambodian Commercial Bank Head of IT Kishore Kumar Muniswamy highlighted that businesses across all sectors can leverage Sora to save time and resources instead of resorting to traditional video production methods.
According to OpenAI’s pricing, a one-minute 30 FPS video will cost around $216 or $ 0.12 per frame. Meanwhile, Vidico reports that on average, a one-minute video advertisement ranges from $1,000 to more than $50,000.
Enhancing education delivery methods
Sora’s creative capabilities offer edtech businesses and educational institutions the opportunity to develop engaging and interactive learning materials that capture learner attention.
“This represents a potential way to make education more accessible and visually appealing for students,” Muniswamy said.
Beyond enhancing student engagement, Sora can also raise awareness of different cultures by generating videos with text overlays in various languages.
“This will revolutionize the way we perceive the world and consume video, audio, and other represented media content,” Miranda said.
